To: Austin Grimes From: Joseph Rosenbaum, Founder Date: March 2026 Re: Response to Growth Co-Founder Equity Proposal
I appreciate the thought and effort you put into your proposal. It's clear you're serious about this and thinking like a founder — that's exactly the kind of energy I want on this team.
I've spent the last week formalizing the company structure, bringing in outside investment, and defining roles for the full founding team. With multiple co-founders and an investor coming in, the cap table needs to work for everyone while keeping the company healthy for the long term.
Here's what I'm proposing for your role.
You own the commercial side of the company. Everything that touches revenue generation, marketing, sales, brand, and partnerships is your domain. This is a co-founder role, not an advisor or contractor position.
| Term | Details |
|---|---|
| Base Equity | 10% Membership Interest |
| Vesting | 4-year schedule, 1-year cliff |
| Bonus Equity | Up to 5% additional from option pool (milestone-based) |
| Total Potential | 15% |
| Salary | $0 until revenue supports compensation |
| Title | Co-Founder & Chief Growth Officer |
| Timeline | Vested |
|---|---|
| Month 0–11 | 0% (cliff period) |
| Month 12 | 2.5% (cliff unlocks 25%) |
| Month 13–48 | ~0.21%/month (remaining 75% monthly) |
| Month 48 | 10% fully vested |
In addition to your base 10%, you can earn up to 5% more by hitting revenue targets:
| Milestone | Bonus | When |
|---|---|---|
| $50K in revenue from your efforts | +2.0% | Immediate vest on achievement |
| $150K cumulative from your efforts | +1.5% | Immediate vest on achievement |
| $500K cumulative from your efforts | +1.5% | Immediate vest on achievement |
Milestone equity is fully vested once earned — it's yours permanently (unless terminated for cause). This means if you deliver on what you're promising, you end up with 15% of the company. That's exceptional for a growth co-founder at any stage.
Your proposal argued against vesting in favor of termination clauses. I understand the reasoning, but here's why vesting is better — for both of us:
It protects you too.
It's the standard.
It's equitable.
| Term | Your Proposal | Counter |
|---|---|---|
| Equity | 25% | 10% base + up to 5% bonus = 15% max |
| Vesting | None (termination clauses) | 4-year vest, 1-year cliff |
| Voluntary exit | Keep all equity | Keep vested portion only |
| Cause removal | Buyback at FMV | Cause = all equity forfeited |
| Other co-founders | Not addressed (2-person structure) | 4 co-founders + investor |
| Salary | $0 deferred | $0 until revenue (same) |
All co-founders are held to the same standard:
Let me be direct about what this represents:
If this works for you, the next step is signing the Operating Agreement together with the other co-founders. I'd like to get everyone aligned and signed before we accept the outside investment.
Happy to sit down and talk through any of this. I want you on this team, and I want the terms to feel right for both of us.
— Joseph
This counter-proposal is subject to the terms of the Janga.dev LLC Operating Agreement. All equity grants are contingent on execution of the Operating Agreement.